Preparation Tools for Google Analytics Certification

The fact that the IT certifications are like a springboard for your career growth cannot be overemphasized. With a credential, you increase your knowledge level and your skill set. In addition to this, you also boost your potential in the job market. The Google Analytics certificate is one of the credentials you should consider if you want to explore the digital marketing world. Over and beyond increasing your career potential, it also helps you to broaden your knowledge on how to use the digital platform to grow your business.

Overview of Google Analytics Certification

The Google Analytics Individual Qualification certificate is an exceptional way to validate your knowledge and skills in the digital technology. With hands-on experience of GA, you will be able to prove to your employer that you have what it takes to perform in your preferred job role. For a newbie in the online marketing business, earning a certification is a great way to show that you have some fundamental skills and knowledge of Google Analytics. The advanced digital marketing professionals will also benefit from obtaining the GAIQ credential.

The certification exam is free and all you have to do is dedicate some time to prepare forit. The test consists of 70 multiple-choice questions. You are required to pass 80% of the total score (at least 56 out of 70) to qualify for the certificate. If you fail the exam, you will have to wait for 7 days to retake it. The Google Analytics credential is valid for a period of 18 months after which you will be required to take a recertification test.

Preparation Resources

If you are planning to earn the Google Analytics certification, it is recommended that you take time to study for your exam. There are numerous resources that can help you with your preparation so you can pass the test on the first try and earn your certificatewith ease. To facilitate your learning process and your exam prep, we have detailed some resources to help you understand the concept and scope of the exam content. It is important to keep in mind that Google Analytics is always evolving and as such,study materials are regularly being updated. Before using any preparation tool, it is crucial to check the relevance of the material. Having said this, let us go through the list of resources you can use for your exam preparation.

ExamSnap Practice Tests

Let us look at the training programs and websites that are available for the Google Analytics certification. The training courses are available through the online platform and you can explore any of them for your exam preparation.

  • Google Analytics Academy

The Google Analytics Academy is a platform where free training coursesare offered. These courses cover many areas of content within the Google Analytics ecosystem. After taking this training, you will be given the certification of completion. If you are just starting out in the world of Google Analytics, this training platform is the best place to start your quest for knowledge.

  • Analytics Course – Jeffalytics

This training course is designed for the aspiring marketers and analysts looking for ways to improve their skill sets in the area of analytics. The course contains a total of 33 videos on how to use Google Analytics like a professional. It starts with the beginner course and progresses to the advanced topics to help you expand your knowledge and skills.

  • Google Analytics Term Glossary

When it comes to working with Google Analytics, it is very important that you understand different terminologies. No doubt, understanding web analytics can be quite difficult, especially when you are just beginning. The technical terms require time to fully understand them. This resource material will help you understand all the technical terms you will come across in your usage of Google Analytics and will also teach you the fundamentals of GA.

  • Google Analytics on YouTube

The YouTube platform is a great source for getting free resource materials for Google Analytics. Depending on whether you are a new user or an advanced user, you can be assured that the tools you need for your exam preparation are available through YouTube. For the beginner level, you might want to start with Google Analytics Solutions, which is designed to offer you a comprehensive detail of what GA is all about.

  • Google Analytics Study Guides

Having a study guide in preparation for the certification exam is very important. It will help you understand the areas that should be covered and where to dedicate more time. Many online platforms have published a lot of study guides for the Google Analytics Individual Qualification certificate to help you make the best of your study. Some preparation tutorials you can explore before writing your test include the following:

  1. The Google Analytics Syllabus – How to Learn for Free
  2. How to Prepare for Google Analytics Individual Qualification
  • Google Analytics Demo Account

If you really want to learn about Google Analytics, having hands-on experience is the best approach. To develop real skills and experience, you can explore the demo Analytics account. This has been designed for Google Merchandise Store. It is an e-commerce platform where Google branded products are offered for sale. In addition to this, the website can be used as a resource platform for various purposes, including:

  • Learning best practices
  • Analytics training courses
  • Learning resource materials for the candidates preparing for GAIQ

As a user of the platform, you will receive a standard Read and Analyze access to the account. You can learn more at the official webpage of Google. This account is a very crucial learning resource for your Google Analytics certification. If you are trying to take up an entry-level job in the field of digital marketing, this source will provide you with the most real-life e-commerce web analytics that you can ever find.


There are a lot of sources and resources that have been developed on Google Analytics to help you with your exam preparation. But there is one online platform where you can find all study materials for the Google certification exam from A to Z. This is ExamSnap. It comes withtraining videos, practice tests, blog articles, premium files, and braindumps. All these preparation tools will help you understand the concept and fundamentals of Google Analytics.