Understanding digital marketing tools and its application

To understand digital marketing tools, I must say that all activities in the field of digital marketing depend on a number of specific tools in the same branch of digital marketing. By knowing the tools and using them properly, you can have a good analysis of user information and use the right strategy to grow your business.

Digital marketing is a set of activities that are done by using a variety of tools to market products and services in the digital platform in offline or online mode. This digital platform can be the web, Internet, mobile, radio, television and any digital tools. Be. See the article (What is digital marketing) for more information.

Introducing A Variety Of Digital Marketing Tools

Digital marketing tools can be divided into several categories, which are:

  • SEO And Site Optimization Tools
  • Email Marketing Tools
  • Content Management, Analysis and Production Tools On Social Networks
  • Mobile Marketing Tools
  • Content Marketing Tools or Content Marketing
  • Brand Marketing Tools
  • Affiliate Marketing Tools
  • Viral Marketing Tools
  • Influencer Marketing Tools
  • SEM Tools

SEO tools

As you know, SEO means optimizing a website in specific words that are related to the product or service of that site. This optimization is done by factors that are:

Analyze the website and solve its technical problems, find specific keywords that are related to the service or product of that website, have content related to the product or service, use specific words in that content correctly and create campaigns Advertising to sell and increase site traffic. All these factors are implemented when we first have a good knowledge of SEO and after sufficient knowledge to use the appropriate tools to improve the factors that SEO tools from the group of digital marketing tools can be divided into several categories:

– Website analysis tools to check the website, check visitors, fix technical problems, increase site traffic and create sales campaigns. These tools are: 

  • Google Analytics
  • Hotjar
  • Alexa
  • Similarweb

– Keyword research tools such as: 

  • Keyword planner
  • Keyword finder
  • Keyword everywhere

– Special tools for content production such as: 

  • Buzzsumo
  • Camtasia studio
  • Snagit

– Website speed testing tools such as: 

  • Page speed insights
  • Pingdom

– Link related tools such as: 

  • Ahrefs
  • Bitty
  • Link clump

– Survey tools, questionnaires and form building such as: 

  • Press Line, 
  • Survey Monkey

site in search engines. The tools in this section include the following:

 Affiliate Marketing Tools

Before introducing the tools in this section, it is necessary to know the concept of this branch of digital marketing.

As mentioned in the article Digital Branches of Marketing, affiliate marketing or affiliate marketing is a type of marketing in which the seller collaborates with sellers outside his system to sell his product. (This site, which has been selected for cooperation, will be introduced as the publisher of Affiliate) and in exchange for cooperation, a commission will be considered, and a contract will be signed between these two sites.

Now, if a user enters the affiliate publisher’s website and sees the advertisement of your product there and clicks and enters your site, there are two options: either he becomes a customer and buys, or a purchase does not take place.

In both cases, according to the contract, you pay a commission for each sale or link traffic to the affiliate publisher. To succeed in this field, you must use the appropriate tools in this section, some examples of which are mentioned below.

 Viral Marketing Tools

As you know, viral means virus. But it does not have a negative meaning here, and in viral marketing, your product information (content) is quickly spread among the audience like a virus, and others are informed about your activities.

In marketing by influencers and influential people, the most important part is that the business manager does not look at influencers through the eyes of the customer. Rather, they are considered as customer attractions, so the first step is to find the right influencer for the target audience.

This can be easily done by searching on Google, social media, blogs and a number of related tools. After this step, you can use the appropriate tools to manage this part.

 Mobile marketing tools

As it is clear, today mobile phones are in the hands of all users in different age groups, but if we want to use this tool for marketing, we must observe several points.

Step 1: Your website and mobile applications must be compatible.

Step 2: Your SEO site should be done in such a way that its desktop and mobile versions are the same on the search results page.

Step 3: Optimize all web pages with a loading speed 3 times faster than the desktop version.

Step 4: Consider ads on high-quality mobile traffic and in-app networks and short ads with the most impact. 

Additional resources: