Swimsuit Trends for Summer 2023

As summer returns and people plan their vacations, the beach and pool are the number one destination for many. Whether people are planning for a beachside weekend or relaxing by the pool for a day, swimsuit shopping is at the forefront of everyone’s minds. Many people like to follow the trends each year and buy different swimsuits every summer. 

Buying a new swimsuit is a great idea because it’s the perfect opportunity to start this summer feeling fresh. Some people opt to purchase swimsuits right before summer starts, so they are stylish from the beginning. There are many trends to choose from in 2023, so you are bound to find one that fits your style.

Animal Print

Animal print is going nowhere, as it never goes out of style. Each year, the fashion industry creates a stunning new piece that elevates last year’s animal print pieces. However, animal print is popular for a good reason, and that’s because it makes everything look more fashionable. 

Animal print can make swimsuits look more elevated and stylish. There’s the option to throw on an animal print coverup over a plain swimsuit to get creative and layer more. You can also opt for more minimal animal prints, so it’s not too overwhelming visually.

Pastel Colors

Pastel swimsuits are another timeless style that looks great on all skin tones. Pastels will always be incredibly chic and feminine, and they are such an excellent way to add a touch of color to a summer swimsuit collection without going for super bright or dull hues. 

The best thing about pastel-colored swimsuits is that they are versatile. There are many ways to style pastels, like ruffles, frills, floral prints, or even metal accents that add a feminine and creative vibe to both one-piece and two-piece suits. Many people also opt to style pastels on off-the-shoulder, bandeau, or square neckline swimsuits as an added design choice. 


Glittery and metallic swimsuits are a new creation that is trending this summer. Although they may not be as timeless as animal print or pastels, they are chic and fun, making the long summer days more memorable. Glitter-inspired swimsuits come in a variety of colors from light pink and blue to dark brown or black—it’s truly endless. 

The same goes for metallic swimsuits, as there are many bold colors to choose from. Not only do glitter and metallic swimsuits make a statement, but they also make the wearer stand out in the sun. Pair them with unique accessories, and you are sure to be the trendsetter among your friends.


Cutout swimwear has been around for a few seasons now, showing off its potential to be one of the timeless styles of the decade. This is a unique style that offers visual interest in both one or two-piece swimsuits. There is a wide range of cutout styles to choose from including, back cutouts, chest cutouts, or midrange cutouts—and there’s always the option to be more or less covered up. This season’s cutout iterations come in fresh silhouettes, as they show more skin, with keyhole and side cutouts. 

The downside to cutout swimwear is that they can often create tan lines, so they may be better for dinner on the beach. People can also use many cutout styles as an everyday outfit by pairing them with jeans or a skirt over the top of a selected bodysuit. This is a simple way to take your look from day to night.


The last thing many people don’t think about doing is accessorizing their swimsuits, but it’s an important part of style this season. There are many accessories to choose from when it comes to styling swimsuits. Many people opt for jewelry, body chains, hats, or sunglasses to finish their beach look. Gucci sunglasses are the perfect way to elevate a swimsuit look, especially for anyone who loves a high-fashion moment. Gucci sunglasses protect the eyes from the sun and are also durable and stylish. 

Swimwear is Personal 

The best part about swimwear is that it’s completely personal to the wearer, and they can style it in many ways. The swimwear industry is so large that there are many options, from pastels to cutouts, and every style is suitable for summer. There is a perfect suit for everyone this summer.

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